Shopify Sites Need an App-Like Experience for Mobile Users

It’s no secret - mobile shopping is taking over. In fact, mobile commerce is projected to account for $2.5 trillion or 60% of global online sales this year [Resource: Invesp]. As shoppers increasingly browse and buy on their phones, it’s crucial that your Shopify store not only functions but feels like a mobile app when visited from an Android or iOS device.

Here are the key features we’ve seen drive the highest conversion rates and revenue growth across our Shopify partners:

Quick-Add Buttons: Allow mobile users to effortlessly add product variants to their cart directly from the product listing page (PLP) or recommendation carousel, without needing to visit the product detail page (PDP). Unlike quick-view, which opens a separate pop-up, quick-add streamlines the process and consistently outperforms quick-view for mobile shoppers in both conversion rates and revenue generation.

Fast Swiping Experience: The top-performing mobile Shopify sites ensure a smooth, fast-swiping experience in their recommendation carousels. This eliminates any latency or misclicks, allowing users to browse effortlessly and engage more deeply with the product offerings.

Dynamic Bundling: Letting mobile shoppers add product bundles to their cart with a single click drives higher average order value (AOV) and units per transaction (UPT), especially when the bundle options are personalized to the individual shopper. This seamless cross-sell experience boosts engagement and encourages larger purchases.

Optimized Search Preview: A mobile-friendly search bar is essential. The best search previews provide a full-screen experience, offering smart suggestions as soon as the user starts typing. This feature shortcuts shoppers to exactly what they’re searching for, reducing friction and improving their overall experience. Ideally, clicking the search icon immediately opens this full-screen view.

Load More Instead of Pagination: Mobile shoppers prefer scrolling over tapping through pages. It’s better to continuously load products as users scroll rather than using a “load more” button or pagination. This ensures they don’t assume there are no more products to browse, which can lead to a frustrating experience and lower conversion rates.

Load More

Pagination

Personalized Merchandising Assortments: To prevent endless scrolling, personalized product assortments push the items most likely to convert to the top of the page. Mobile users are quick to bounce if they can’t find what they’re looking for without hassle. Prioritizing relevance keeps them engaged and significantly improves conversion chances.

Shopper Example A

Shopper Example B