Don't Blindly Increase Ad Spend

Looking to improve YoY growth or offset declining sales? Just increase your ad spend! 🤑

It seems like an obvious mistake but we see so many Shopify store owners falling into this trap. Blindly increasing ad spend is a surefire way to tank your store's conversion rate and inflate your customer acquisition costs.

Before putting the pedal to the metal on ads, I advocate for these alternatives:

●Focus on building a community, nourish it and listen to product feedback

●Invest in improving your returning site visitor rate

●Optimize your website to convert more returning visitors

We've spent over 4 years working with Shopify store owners and eCom managers on the last bullet point. I'll be sharing best practices and insights on how to maximize site revenue and conversion rates from your current audience.