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CASE STUDY

THE FIFTH COLLECTION saw a 16x ROI with Frenzy AI

ROI

16X

Return on investment

New Sales

$322K 

in new sales

“It’s quite obvious, everywhere we look, that having Frenzy AI technology in place has supported and helped our business grow in a disproportionate manner.”
Michael Finn
Co-Founder

Challenge

By the very nature of secondhand platforms, every item on THE FIFTH COLLECTION is a unique SKU that must be processed for listing manually by a team of experts. How to ensure the uniformity and consistency of listings to increase onsite and offsite discoverability to increase conversion and reduce marketing spend, while making the listing process more efficient?

Solution

With Frenzy’s unique contextual visual recognition AI Product Discovery, THE FIFTH COLLECTION leveraged automated, consistent and accurate deep tagging to help customers find the exact product they were looking for in the fewest clicks possible, making every site visit count and significantly reducing the need high cost and diminishing return marketing spend. Frenzy’s solutions include:
  • AI powered site search
  • AI powered catalog browsing
  • AI powered recommendations
  • 1:1 personalized discovery
  • Business intelligence dashboard

Results

After THE FIFTH COLLECTION integrated our AI Product Discovery solution, the impact was immediate. They saw $322K in additional sales, leading to a 16x ROI. With Frenzy’s support, THE FIFTH COLLECTION has taken another step forwards on its journey from online secondhand luxury fashion Singapore market leader to regional market leader.
THE FIFTH COLLECTION was launched in 2014 with the mission of setting a new standard of service for curated, expertly authenticated vintage and preloved fashion. Their goal is to empower customers in their pursuit of great value, exceptional style and sustainable living, an idea they have branded as Intelligent Luxury®. Started by a husband and wife team, THE FIFTH COLLECTION has an award-winning reputation for outstanding service, technological innovation, community service and sustainability impact and now caters to a worldwide audience from their headquarters in Singapore.
In their own words:  “We see it as intelligent luxury that should be an integral part of every modern wardrobe, not a second class substitute, and we want it to feel that way too, so we became obsessed with creating a luxury selling experience worthy of the brands we sell.”

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