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CASE STUDY

Banded switched from SearchSpring to Frenzy AI

and saw a 102% CVR increase

74%

Revenue increase

102%

Conversion rate increase

30x

Return on investment

Watch case study video here

“Frenzy AI is enabling Banded to drive more sales by hyper-personalizing the entire shopping experience for every visitor on our website.”
Bobby Redfern
Marketing Manager

Challenge

Banded was on the lookout for a personalization engine that could make their website work better at turning visitors into buyers. They wanted this engine to work its magic on all parts of their site where people interact, like the main pages, the product pages, and the search bar. Before they started using Frenzy AI, they had been using SearchSpring for three years. But with SearchSpring, they had to do a lot of manual work to set things up just right, and even then, their website wasn’t really as good as it could be at getting people to make purchases. The only personalization they could do was pretty basic, like looking at what people had bought before.

Solution

With the help of Frenzy AI’s shopper personality engine, Banded could gather a wealth of information about each person who visited their website. This allowed them to recommend products that matched each person’s personal preferences in real-time. They did this for every part of the website where people clicked, like the main pages, the product pages, and the search bar. They achieved all of this in a notably short time and with significantly less effort compared to alternative solutions, requiring only a tenth of the usual setup duration.
  • AI powered site search
  • AI powered landing pages
  • AI powered recommendations
  • AI powered product bundles
  • Cart cross-sell and upsell
  • 1:1 personalization end-to-end

Results

After integrating our specialized tool with Shopify Plus, Banded observed a substantial 74% surge in overall revenue and a remarkable 102% boost in the number of visitors who ended up making purchases. These enhancements enabled Banded to effectively sell more of their products across every interaction point on their website. As a result, they managed to attract more customer interest and achieve new levels of sales success.

About Banded

BANDED was formed by a group of avid duck hunters, outdoorsmen, innovators, and product designers that joined forces after years of working in the outdoor industry. After countless hours of brainstorming and discussing product designs, we decided to make a run at it. Our quest to produce better products led us around the globe in search of the finest materials and engineering processes. Through new-aged technology, extensive materials testing, and precise manufacturing, BANDED was born

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