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LESET switched from Boost Commerce to Frenzy AI

and saw a 128% revenue increase


Revenue increase


Conversion rate increase


Return on investment

Watch case study video here
“Frenzy AI is enabling LESET to manifest our editorial vision by delivering automated product bundles that exhibit human-like curation quality. Our website and customer experience is now fully dynamic and personalized for every customer.”
Bowan Hesslegrave
Digital Manager


LESET sought a powerful personalization system capable of delivering accurate recommendations tailored to each customer’s distinct preferences while also promoting the purchase of LESET clothing as coordinated sets or bundles. At the time, they relied on Boost Commerce, which necessitated manual merchandising and extensive configuration to enable cross-selling capabilities.


By using Frenzy AI’s shopper personality engine, LESET gathers detailed information about each visitor to their website. This information helps LESET suggest product bundles that perfectly match each person’s preferences in real-time. This approach improves sales at every step of the customer journey. Frenzy’s solutions provide a variety of features, such as:
  • AI powered site search
  • AI powered landing pages
  • AI powered recommendations
  • AI powered product bundles
  • Cart cross-sell and upsell
  • 1:1 personalization end-to-end


Upon implementing our Shopify plugin, LESET experienced a remarkable shift in their business. They witnessed a noteworthy 128% growth in average revenue generated from each customer and an impressive 124% increase in conversion rates. These improvements have allowed LESET to successfully sell more product bundles, capturing the attention of customers and driving their sales to new heights.


Founded in late 2019 by Lili Chemla, LESET is designed with a modular approach: A perfect system of mix and match sets, elevated basics, and seasonal hero pieces. Every LESET piece proposes a fresh, day-to-night versatility  — while embodying a signature elegance, ease, and comfort. LESET is distinctly organized by fabric set, so that wardrobe building is simple, intuitive, and cohesive. Throughout the year, an interchanging group of 10-12 seasonal fabric sets rotate around a core capsule of LESET Classics (i.e. The Rio compact ponte, The Zoe cashmere wool blend knit, etc).    Since launching, LESET has been featured in Vogue, Elle, InStyle, W Magazine and countless more. LESET has been worn and loved by celebrities and tastemakers alike; including Kendall Jenner, Kaia Gerber, and Julia Roberts.

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