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Gemy Maalouf achieved a 103% CVR increase using Frenzy AI


Revenue per user increase


Conversion rate increase


Return on investment

Watch case study video here
“Frenzy AI’s shopper personality engine is able to get a 360 degree view of our customer’s tastes and product preferences unlike traditional ads and targeting tools.”
Jenny Jreich
eCommerce manager


Gemy Maalouf sought to enhance their first-party customer data, recognizing the limitations of ad targeting tools. Their objective was to create a personalized customer experience for each website visitor, aligned with their editorial and brand marketing goals. Ultimately, they aimed to boost conversion rates and sales on their website.


By leveraging Frenzy AI’s shopper personality engine, Gemy Maalouf gathers extensive personality data on each website visitor, enabling them to curate customized product assortments that align with individual preferences. This strategic approach optimizes sales throughout the entire customer journey. Frenzy’s solutions include:
  • AI powered site search
  • AI powered collection pages
  • AI powered landing pages
  • AI powered recommendations
  • Cart cross-sell and upsell
  • 1:1 personalization end-to-end


Following the installation of our Shopify plugin, Gemy Maalouf witnessed an immediate transformation. They achieved an impressive 83% surge in average revenue per user and a 103% increase in conversion rate, resulting in an 86x return on investment. Frenzy’s assistance propelled Gemy Maalouf further towards establishing itself as a frontrunner in the gown and bridal industry.

About Gemy Maalouf

In 1997, Gemy Maalouf established her first atelier in Beirut. Being the first to launch the “Couture a Porter” concept in Lebanon, is known for her storytelling and unique pieces. Her innate artistic talent aims to inspire women of all stages in life. This brand was born to prove that a woman does not have to follow a specific convention, is not confined to what society dictates and is real to herself and her values. Her meticulous work shows the world that each piece has a story behind it, a story of existence and perseverance. Delicate fabrics, striking colors and unique cuts is the signature of Gemy Maalouf. Her magical choice of fabrics sketches the dresses into an inspiring outcome.

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