In 1997, Gemy Maalouf established her first atelier in Beirut. Being the first to launch the “Couture a Porter” concept in Lebanon, is known for her storytelling and unique pieces. Her innate artistic talent aims to inspire women of all stages in life. This brand was born to prove that a woman does not have to follow a specific convention, is not confined to what society dictates and is real to herself and her values. Her meticulous work shows the world that each piece has a story behind it, a story of existence and perseverance. Delicate fabrics, striking colors and unique cuts is the signature of Gemy Maalouf. Her magical choice of fabrics sketches the dresses into an inspiring outcome.