Schedule a demo

CASE STUDY

Gemy Maalouf achieved a 103% CVR increase using Frenzy AI

83%

Revenue per user increase

103%

Conversion rate increase

86x

Return on investment

Watch case study video here
“Frenzy AI’s shopper personality engine is able to get a 360 degree view of our customer’s tastes and product preferences unlike traditional ads and targeting tools.”
Jenny Jreich
eCommerce manager

Challenge

Gemy Maalouf sought to enhance their first-party customer data, recognizing the limitations of ad targeting tools. Their objective was to create a personalized customer experience for each website visitor, aligned with their editorial and brand marketing goals. Ultimately, they aimed to boost conversion rates and sales on their website.

Solution

By leveraging Frenzy AI’s shopper personality engine, Gemy Maalouf gathers extensive personality data on each website visitor, enabling them to curate customized product assortments that align with individual preferences. This strategic approach optimizes sales throughout the entire customer journey. Frenzy’s solutions include:
  • AI powered site search
  • AI powered collection pages
  • AI powered landing pages
  • AI powered recommendations
  • Cart cross-sell and upsell
  • 1:1 personalization end-to-end

Results

Following the installation of our Shopify plugin, Gemy Maalouf witnessed an immediate transformation. They achieved an impressive 83% surge in average revenue per user and a 103% increase in conversion rate, resulting in an 86x return on investment. Frenzy’s assistance propelled Gemy Maalouf further towards establishing itself as a frontrunner in the gown and bridal industry.

About Gemy Maalouf

In 1997, Gemy Maalouf established her first atelier in Beirut. Being the first to launch the “Couture a Porter” concept in Lebanon, is known for her storytelling and unique pieces. Her innate artistic talent aims to inspire women of all stages in life. This brand was born to prove that a woman does not have to follow a specific convention, is not confined to what society dictates and is real to herself and her values. Her meticulous work shows the world that each piece has a story behind it, a story of existence and perseverance. Delicate fabrics, striking colors and unique cuts is the signature of Gemy Maalouf. Her magical choice of fabrics sketches the dresses into an inspiring outcome.

Ready to start your risk-free trial?

Book a demo
Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google
Spotify
Consent to display content from Spotify
Sound Cloud
Consent to display content from Sound