Bombshell Sportswear switched from Searchanise to Frenzy AI and saw a 43% conversion rate increase
+44%
Revenue Increase
+43%
Conversion Rate Increase
115x
Return On Investment
Full Case Study Video
“Frenzy AI is the tool to have if you want a successful ecommerce business. It has completely transformed my day-to-day and improved the efficiency of my team. As an added bonus, it’s significantly improved our KPIs across the board! We now have a more efficient upsell, search, filter, and merchandising solution and all under one umbrella. The results are unparalleled to anything else I’ve seen before.”
Olivia Shaprio
Senior eCommerce Manager
Bombshell Sportswear recognized the importance of providing a unique shopping experience for every visitor, as their customers had varied preferences for workout wear. Their previous search tool, Searchanise, fell short of meeting their needs, prompting them to seek a better solution to drive more revenue and higher conversion rates in 2024. They attempted to implement SearchSpring but soon discovered that it required extensive development hours and significant manual setup to meet their merchandising requirements.
Frenzy AI empowers Bombshell Sportswear to offer a unique merchandising assortment for every visitor by capturing thousands of data points on their workout wear preferences in real time. The system continuously adjusts results, learning what makes each visitor convert. Now, their search, recommendation sections, and collection pages provide a 1:1 personalized experience for every site visitor. Additionally, Frenzy AI has significantly reduced the manual workload for their team, streamlining the entire merchandising process.
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AI powered site search
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AI powered landing pages
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AI powered collection pages
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AI powered recommendations
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AI powered cross-sell bundles
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1:1 personalization end-to-end
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To test their hypothesis, Bombshell Sportswear conducted an A/B test comparing Frenzy AI merchandising against their previous setup, which used Searchanise for search and manual Shopify merchandising for recommendations and collection pages. Frenzy AI outperformed their previous tools, generating 44% more revenue and achieving a 43% higher conversion rate. As a result, they decided to uninstall Searchanise and replace the Shopify merchandising tool with Frenzy AI.
